Shopping inside ChatGPT just got smarter. OpenAI has rolled out powerful new features in its Search tool—bringing AI-powered product recommendations, visual comparisons, and more right into your chat.
The Details:
- Smarter Recommendations: ChatGPT now gives you personalized product suggestions from natural language prompts—complete with images, price comparisons, and summarized user reviews.
- No Ads… Yet: Results are organic and sourced from partner data. No paid placements, no affiliate links—for now.
- Memory-Powered Shopping: Pro and Plus users will soon get personalized results based on past conversations, thanks to ChatGPT’s memory feature.
- More Than Just Shopping: The update also includes:
- WhatsApp integration
- Improved citations with highlights
- Google-style autocomplete for quicker, smarter queries
Why It Matters:
Google still dominates product search—but that grip is slipping. LLMs like ChatGPT are rapidly turning search into a conversation, and users are staying inside chat interfaces to explore, compare, and even buy.
If these habits stick, content designed for LLMs may soon matter as much as traditional SEO.
The era of conversational commerce is here—and ChatGPT wants to be your new shopping assistant.
